Afke Weltevrede has a degree in sociology (Erasmus University) and is a graduated actress. She integrates these different backgrounds in her work as a trainer and coach. Through her sociological glasses she looks with observational and analytical eyes. Her acting background allows her to quickly and effectively help her trainees improve their performance, verbal and non-verbal communication. Afke has a lot of experience in giving pitch, presentation, camera training and storytelling within the business community, politics and at universities. Afke is an honest, open and involved trainer. Authenticity is central to her approach: "you shouldn't want to change the person, that doesn't work and only leads to nerves and blockages. But helping the person to see their strengths and to give twice more of themselves, that's what it's all about."